Why do you need a website for your business?

In this day and age, you can acquire a website for any purpose or use. This can be anything from dog fan pages to bird watching location pages. But even with the ability to make any website, you would ever want, a huge 30-40 per cent of businesses have been slow to begin acquiring and
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What are the benefits of humanising your brand?

Humanising your brand can help you seem less robotic and generic. It can help you steer away from un-authenticity and unoriginality. Having a human brand can bring you countless benefits and rewards, and is also surprisingly easy to do. Having your focus on being relatable and engaging will allow your audience to connect with you,
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What is niche marketing?

A niche market is a specific portion of a larger market has that its own demands and preferences. Companies that focus on niche markets tend to cater better to specific, target consumers, rather than a broad audience. Doing this will cater to the unique and authentic demands that mainstream providers do not address or take
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Simple ways in which you can improve the security of your website

In this guide, we will list some of the top ways for you to increase security on your website. Sometimes the most effective and beneficial methods to tackle tasks are the most simple and easy ones. Knowing that your website needs to be protected from the dark corners of the internet. When you descend down
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What is Affiliate Marketing?

Affiliate marketing is a process in which an affiliate earns a commission for marketing another companies products or services. The affiliate finds a product they want to be affiliated with, and reach out to the producer of the product, to promote the product, and receive a piece of profit from each sale made. The sales
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Giving your brand personality

What is a brand personality? When developing a brand strategy, it is important to define why a brand exists, what it promises to deliver, and how it behaves. Or put in other words, its personality. Each one of these aspects amounts to what your brand personality will be, and how it will function and communicate
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5 reasons why you should have a responsive website

A staggering 7 in 10 people in the UK now own and use a smartphone. They use these for messaging, searching and buying online. With mobile phone use on the rise for all daily activities, we must optimise our websites. A great number of websites on the web do not have the formatting for devices
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What are the benefits of an SSL Certificate?

What is an SSL Certificate? An SSL certificate is a digital certificate that provides authentication or a website. And in turn, enables an encrypted connection for your customers. These certificates communicate to the client that the web service host has demonstrated ownership of the domain to the certificate authority, at the time of issuance. The
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What are power words?

Why do some articles and products go viral and others just don’t? And why superior products sometimes sit collection dust? This can largely be because of the use of power words. Imagine being able to draw in customers and make them feel the same way you feel about your product. Power words can grant the
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Best Practices for a higher conversion rate in 2021

Conversion rate is the measurement that shows the number of users who took the desired action out of all total users that entered the site. An eCommerce site can have this measurement for newsletter signups, account creation, orders, or surveys. To put this into an example, if 100 people visited your product but only 30
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