There are more than 3 billion people who use social media. If you are not using social media for your business, you’re missing out majorly on a huge reach, and a lot of potential customers.
From boosted sales and website traffic to increased brand awareness and targeted ads, here is why you should use social media for any business.
Social media is great for selling products, especially platforms such as Instagram. What started off as a simple picture sharing platform, now has its own store built into the app. There are plenty of other ways to take advantage of online media for boosting sales, such as posting creative images of your products, offering social media discounts, the list goes on!
Increase website traffic
Social media is a great way to drive traffic to your website. Whether this is done by sharing pictures of the products you sell, which links directly to your site. Or by posting snippets of your blog. Just make sure it always links back to your site.
Collab with influencers
Partnering with influencers is a very common method used by businesses to increase the amount of attention they receive, influencers with large followings will naturally bring more eyes to your brand.
Social media is filled with many ways to generate leads. Some simple ways of creating a lead are by adding a link to your Instagram bio or having a call-to-action button on your Facebook page that encourages customers to sign up for your newsletter. Another effective method is by having lead ads, that captures customers email, name, phone number etc. While this does cost money, it is definitely worth looking into.
Increase brand awareness
Brands with good brand awareness are constantly brought up in conversation. They play a huge part in our decision making. So, what does this have to do with social media? With so many people using social platforms, it is only natural to take advantage of it to grow your brand awareness.
Content is arguably the most important part of any social media platform. You can’t just have an empty page and expect to reach new customers! A content marketing plan is vital, and once you have a plan in place, you will want the content to be seen by as many people as possible. And this is also great for promoting content!
When customers seek customer support, they often turn to the business’s social media accounts, as it is a quick way to receive a response. If somebody has a query and notices you aren’t available on any social media for support, it may put them off using you again in the future.
Targeted and retargeting ads
Social media ads are a way paid way to promote your business. The price can vary, but generally, it won’t set you back too much. The best thing about targeted ads is that the people who see them are mostly searching for a similar topic. Meaning, it won’t just go to waste and could also, potentially, attract people to your business.
Retargeted ads work in a similar sense, if someone has put your product in the shopping cart and were just about to purchase it but backed out in the last second, retarget ads could save the day and also encourage them to make the purchase.
As you can see, there are countless reasons why social platforms are very important for any business. Having a presence could make a huge difference in how your business performs in the future. This is why we always recommend investing time in a online media plan!
For more on social media, check out “The 10 best ways to effectively promote your Instagram business page”.