In this day and age, you can acquire a website for any purpose or use. This can be anything from dog fan pages to bird watching location pages. But even with the ability to make any website, you would ever want, a huge 30-40 per cent of businesses have been slow to begin acquiring and implementing a website. Why is this the case?
In recent surveys or polls, many business owners claim that they do not need a website. Or that they do not have the skills or revenue to build and run a website. This is because they feel like a website isn’t required, or due to the fact, they use social media instead. That is gradually becoming more difficult over time though. The recent pandemic has made in-person transactions increasingly difficult, or impossible to do. So business owners need to embrace the change and make a website.
In this post, we have put some specific, targeted reasons as to why your small business needs a website, in 2021. If you are a small business owner and are looking for the deciding push, continue reading this post.
Customers expect business to have websites
More than ever, customers want to be able to research and find information about brands before they buy. Most consumers, in 2021, research, find reviews and look for websites before they decide to purchase a product. Even if the product is something from a local corner shop or superstore. If you don’t have a website, these visitors won’t be able to find you and will project that your store is closed, not interested in online customers or that you don’t care about your online consumers. And these messages are detrimental to any business and can ruin your credibility.
Control information and branding
User reviews and comments on other sites are ideal, even if your products are included. But, you should always have the final say on how your products or services are presented to the public. Having a site +++for your company creates n online presence on the internet so that you do not have to depend on others speaking on behalf of you, about what you offer. And you can make your site, yours, with your own logo, company branding and information.
Trust and Credibility
Consumers are beginning to check out a website before they buy something online. This makes the need for an online website higher than ever. In fact, the vast majority of online consumers base the amount of credibility they place into your website on the design and aesthetics of your website. This makes the need to have a modern, up-to-date website that has a domain name. This screams to potential customers that you are trustworthy and credible. A website will also show visitors your opening and closing times, in times of confusion, like during a pandemic.
Selling products online
Online sales are on the rise even before the pandemic happened. And these trends sky-rocketed during COVID-19, and are unlikely to stop any time soon. Even if you do no think of your website as an ‘online’ store, you can still use an online website to benefit your offline business. Customers will be able to learn about your products, services and offers.
It can also help to supplement your income when you are closed in person and can attract new customers who can now find your products and services via search engines, online. And, to relieve some pressure, you can use local pickup options so that customers can buy online products and pick them up in person from a designated drop-off point.
Websites are more affordable than traditional advertising
Many small businesses who do not own or use a website, still rely on Yellow Page ads or even traditional advertising to get their brand’s name out there and become recognisable. However, purchasing an ad is becoming increasingly expensive and is far less expensive than owning your own website. This is especially so if you are trying to cut business costs. Websites cost far less than they once did, and offer a far, farther reach in terms of regular advertisements and ads.
A website is easy to keep up to date
Trying to make and publish websites in the past may have been a traumatic experience for all involved. It took weeks in the past to simply create a site and was near impossible for you to make changes yourself. Simple things like keeping your website up-to-date may have taken forever, so the information on your website was constantly out of date.
As of today, it couldn’t be easier. All you have to do is simply click a few buttons and bam! Your site is updated and changed to how you see fit. The process is now simple and easy to do, so there’s no longer any excuse for not having a website!
A website is not just for attracting customers all over the world. It is an important tool for also garnering local customers to your business. Many searches on search engines are usually consumers searching for something local to their location. This statement is especially true in the terms of mobile users. Mobile phones are the primary way for a customer to search for something local to them. And if your site is not optimised for mobile phones, you may be missing out, badly.
Do you still need a website if you are on social media?
Perhaps you have already got a Facebook or Instagram page for your website. However, lots and lots of small business owners assume that having a social media page only for your business is enough. However, this strategy comes with its own problems though. First, you have to be entirely dependent on the social media platform you choose. For example, their rules or terms of service could change, and you may have to wait weeks to see noticeable results.
However, if you have a website, it belongs to you, and you control the information projected on there.
Trends also change, if your customers are on Instagram today, they may be on Facebook tomorrow or vice versa. As people switch from one tool to the next, your website acts as an anchor to tie all of the strings together. No matter what social media platform your customers migrate to, your website will always be in the same place, awaiting its customers.
The case for having a web-site in this day and age is a valid, and supported theorem. Almost all businesses in this day and age plan to have a website at some point or another in this year. Don’t let yourself be the one left out, and make a website today!
At Hello Online, we can do this for you. We can be the ones to build your dream site. With our years of experience and expertise, we can easily make something great for you, and something that you can be proud of. Get in touch with us today and make the leap towards the future!
And for more website ideas, check out our 10 web-design trends for your website in 2021 post!
And for more website functionality, check out our 5 must-haves for your website!