Instagram is one of the most popular social media apps in the world, racking in more than a billion people each month. So, using Instagram for Business purposes is a very common practice in the 21st century.
Quickly before we start with the tips, it is important to ensure your profile is set up properly to promote. Complete your bio, make your profile public so people can actually see it, and change your account to a business profile if you haven’t already. This makes your page ready to promote!
Even if you’ve used Instagram for business in the past, a lot has changed with the algorithm, so what worked previously may no longer be the case! So, tune in as we go through the top 10 ways to promote your Instagram business page!
1.Increase Content Production
Content is always the most important when it comes to Instagram, how do you expect to have a page without anything to post?
Whether it’s customer photos, videos, or memes. You can never go wrong with posting regularly. But how regular?
The simple answer is, as much as possible. If you have enough content to post daily, then post daily. The best way to post daily without burning out is to plan your content every week, set aside a few days where you produce the content for the week, then simply post. This ensures every day isn’t taken up by social media, allowing you to focus on other tasks.
Which content works best? This is a tricky one. “Different strokes for different folks” applies very well here. Experimentation is key, try posting lots of different content, and see what works best. Once you’ve seen what gathers the most engagement, stick with it!
So, you know how often to post, and what to post, all that is left is when. Once you have posted a few times, you’ll actually be able to check for this data from your own profile! Here are a few simple steps on how to achieve this:
- Tap Insights from your page.
- Tap See All.
- Go over to Most Active Times and here you can choose between which hours and days you want to view.
If you want your posts to be seen by users other than your followers, hashtags are vital. Not just any hashtag though, using a mix of relevant and popular hashtags is important. You can use up to 30 hashtags in your posts, but that doesn’t always mean you should. So let’s look at which will work best for you!
Popular hashtags: When using popular hashtags, make sure to use ones that will push your account to the right audience. It can be tempting to just use the hashtags with the most numbers, but if the right audience isn’t viewing your posts, there’s no point in using them at all! Normally the best rule of thumb is to use 2-3 popular hashtags, such as #Mondaymotivation (if the post is on a Monday of course), or #digitalmarketing.
Location-based hashtags: This is a great one to bring in local customers, if you run a local bike shop and people search the hashtag #londonbikeshops, your store will pop up, letting them know you are a local store to them!
Another great idea is to create your own hashtag! This encourages followers to share photos or videos under that particular hashtag, so when users view what is under the hashtag, they’ll be greeted by lots of different images of your brand.
3.Use Captions Wisely
Captions are often ignored by a lot of people, they’ll either put hardly any effort into them or will just leave them completely blank! This is a very bad practice. Captions drive engagement if used right, and the more engagement on your post, the better it will do.
Make your captions interactive, ask questions to the users, or mention a general topic to encourage them to comment. This will get a conversation going, the more comments the better!
4.Instagram Stories and Highlights
Instagram Stories are great for posting little moments that aren’t worth making into a full post. You can also be a lot more interactive with stories, making polls, asking questions to your users and much more. And the best part about it is that stories refresh every 24 hours, so it’s always fresh and up to date.
But have you ever had one story that you wish you could keep forever? Luckily, there is a way to keep them around with story highlights! There is always a good practice, as it’s just more content to add to your page. Users can get a good idea of what you usually post on your stories by viewing these, which will always remain on your page unless you decide to change that.
5. Working with Influencers and other Businesses to Extend Reach
Collaborating is a great way to gain more exposure. Networking is always important in any business, so the same should be applied to Instagram! The best way to get started is to research businesses/influencers you potentially want to collab with, they may already be following you! Once you have found influencers who have similar interests and a similar page, reach out to see if they would be interested in collaborating!
Giveaways are an amazing way to gain a quick following if done right. If you’ve ever seen a giveaway post before, you probably would have noticed how much engagement it has. This is what you want! It’s important to tell the user who wants to enter to engage with the post.
For example, one of the rules to enter can be “like the post and tag a friend in the comments”, this is maximising engagement, they are liking, commenting, and also tagging a friend, another potential person to enter. Also, you can encourage them to share your post on their story or follow your page. Just make sure you are getting the most out of it, to ensure the giveaway reaches as many people as possible!
7. Promote via other Social Medias and your Website
Having your social media advertising on your website should be standard in this day in age. At the very least, have social media icons in the footer of the website. Having it in the header or even the homepage is even better, as this is likely to draw more attention.
If you are present on any other social media, such as Twitter or Facebook, you should always cross-link your pages, even if one has a much smaller following than the other. This encourages people to move over to your other profiles and could grow your following.
8. Optimise your profile
Nobody likes an unorganised page that’s all over the place. Making your profile presentable might be the deciding factor for someone clicking that follow button! A clear profile picture, simple but catchy bio, and neat and tidy posts are what it’s all about. Also putting your website in the bio helps with all businesses!
9. Utilizing Instagram’s other Features
Instagram has evolved from being a photo-sharing platform, there are plenty of more features to make the most of now. Here are some features we recommended using:
Instagram Live: A way for you to Livestream to your followers directly, you could run a Q&A session, do a sneak preview to some projects your company is working on, or just have a chat!
IGTV: Ever have a video idea that would be too long for a normal Instagram post? IGTV is your friend, this feature allows you to post much longer videos, so you don’t have to worry about chopping down the length.
Instagram Reels: Instagram’s take on TikTok, is a great way to post short, catchy videos.
10. Paid Ads
Lastly, paid ads. Investing in Instagram ads ensures your content will be shared with a large audience, which is also targeted to a specific audience, so it isn’t just being ignored.
You can choose what the call to action is for your specific ad, for example, you might create an Instagram ad to:
- Promote a particular product from your website
- Increase overall visibility for your page
- Promote a sale
- Get users to visit your website
At first, it may sound intimidating to delve into the world of paid advertising, especially when there are so many free options out there. However, as competition grows by the day, unfortunately, paid ads are becoming more and more necessary to stand out from the ground, so we do recommend looking into it.
With all that being said, you should be ready to push your Instagram business to new heights!
With all these features and more, Instagram is fast becoming the ideal marketing tool for business to grow. Whether you want to attract attention, bring in customers or build a loyal customer base, Instagram can do it all. With the features available, you can easily make something out of your business and grow like never before. At Hello Online, we can do this for you, and more. Our years of experience in marketing can help you bring in the best for your business. Let us create something great together visit us here – Hello Online Nottingham.
On top of this, you can check out our post on 10 design trends for your website in 2021. This can make your business both trendy and authentic.
If your site isn’t performing as much as you’d like it to, you can check out our post on how to tell if your website needs a re-design. Then you can identify problem areas and rectify them.