What is a brand personality?
When developing a brand strategy, it is important to define why a brand exists, what it promises to deliver, and how it behaves. Or put in other words, its personality. Each one of these aspects amounts to what your brand personality will be, and how it will function and communicate with customers.
The personality of your brand is the main way you can differentiate your brand from the competition. It is what makes your brand unique and what makes it stand out from the crowd. Your personality should be what defines your brand and displays how your brand functions and acts to visitors. But how do you define a brand personality?
Choosing your brand personality
Choosing your brand personality will always be a difficult task. If you are a startup, or if you are looking to take your brand into a new direction, having a personality can heavily affect the direction your brand goes. Understanding your audience is key, who you decide to cater to, and your personality, must all correspond with this. A top tip here is to think about your brand in the long term and future, rather than just the present and now. It needs to cater to the aspirations of your audience, not to mention, it must also be attainable to them as well.
Keep in mind, your brand should have guidelines that anyone can interpret and understand. As an example, having graphic designers on your social media team shows your dedication and personality. Everything hinges on creating a set of concreted values that identify who you are, who your audience is, as well as, what message you want to get across. Informative brands should ensure visitors get a lot of information from the website, to achieve their goal.
Brand building on social media
Social media is where most people spend their time online, and this will continue to rise and rise. Social media is steadily becoming the most popular way to reach out to brands, versus calling them or visiting in person. However, if your brand doesn’t have a background in digital marketing, it can be very hard to build a brand that shows your business in the best light. This can also make it harder to build a personality that can resonate throughout all of your content. Even if your brand has distinct characteristics, translating this across to social media can prove to be a huge challenge. This is why it is imperative to create a strategy that gives your brand a tone of voice. Everything from the messaging, imagery and platforms you use need to be considered.
Brand personality is the best way to express your ideas and values that you hold for your website. They can provide the standards that your business is run by, and gives you a better chance to being unique. Take your time deciding your personal values, as they will reflect your ideal look and feel of your website. This personality will be the difference between you and a competitor, and why customers would go to you, rather than them. Being unique, with good standards and principles for your brand, is the more ideal way to do this. For example, take Hello Online, our website has simple a simple, yet, professional design. We bestow upon our visitors a visit in which they are guaranteed quality content, accessibility and design. Plan this out thoroughly as this can be the thing that makes or breaks your brand.
For more information, you can check out our, why responsive sites are crucial to businesses post. To give you the best understanding of responsive sites and what they can offer you.
To pair with this, check out our why is user experience essential in modern web design post. As responsive sites and brand personality can work hand in hand with each other.