A staggering 7 in 10 people in the UK now own and use a smartphone. They use these for messaging, searching and buying online. With mobile phone use on the rise for all daily activities, we must optimise our websites. A great number of websites on the web do not have the formatting for devices other than desktops. And in 2021, this is unacceptable. Not optimising for other devices, other than desktops can severely tarnish your chances of being successful. And if you need further convincing, this guide is here to show you 5 reasons why you need a responsive website.
To put this as simple as possible, a responsive site can reformat itself, automatically, to the device it is being viewed on. This can be a mobile, a tablet, a desktop or even a games console. We never know what device someone is visiting our website on, and the adaptability to format to all is necessary, more so now, than ever before. Adapting and formatting to all devices will ensure you will not lose out on potential customers and leads. And below, will be 5 more reasons as to why a responsive site is necessary, in 2021.
Mobile Browsing is steadily increasing
As we stated above, more and more people are turning to their smartphones to browse the web. This can be to search for information, seek services, or buy products. This trend is growing rapidly with every coming month, and with every new smartphone coming out, it is likely never going to stop increasing. In the near future, having a site that is optimised for all devices will be the norm. So what’s wrong with taking the first, decisive step? Not optimising for a device is the same as ignoring a significant group of people, that could, ultimately, be spending their money at your site.
All mobile phone users want to find a site that is optimised for them. And having this will make them more likely to become a lead, and in turn, buy what you are offering. It was discovered that 96% of all mobile phone consumers have found a site that was not designed with mobiles in mind. This leaves the, frustrates, annoyed and left out. So to combat this, and improve the user experience on your website, it is necessary to optimise for all groups. The more accessible your site is, to each device, the more likely customers will develop into consumers.
SEO and SEM
It is well-known fact, that search engines prioritize responsive sites over unresponsive ones. This is because, if your site is responsive, you will have a clear, single URL structure. This makes it easier for search engine crawlers to access, and catalogue the contents of your site. Websites with pages for mobiles and desktops, separately, will always rank lower, and provide a worse customer experience, which leads to lower search engine rankings. Responsive, single URL sites also help with sharing. This is because you don’t know what device a visitor will visit on, and will ruin their experience if they end up on a mobile version of a site, on a desktop. Having a responsive site can avoid this complication entirely.
Responsive websites are easier to manage
In the past, for the best experience for all devices, you would need two or more websites, that would need to be maintained and managed for mobiles and desktops. However, this is ancient history, as with a responsive site, you only have one codebase, meaning all changes on your site will be reflected on all views. This makes it easier to change content, add content and website scaling, to keep you ahead of your competitors. Having a responsive site sounds pretty good now, right?
Responsive Websites are made for the future
Having a responsive web design will give you a greater return on your investment. This is due to responsive sites being able to cater to all current devices and ones that are not even released yet. This can be smartphones, tablets, smart TVs and consoles, all of which are also becoming more popular. Having a responsive website protects your website for the future, and will allow you to cater for all visitors, no matter their device, now and in the future.
Having a responsive website must sound pretty good now, right? With the plethora of features, they can offer, both now, and in the future, they are truly something that can adapt to any situation and device. These websites cater to all customers and make them feel secure and catered for. This will make them more likely to trust your business, and spend money there. Consider a responsive web design today!
Wanting to have a responsive site but struggling to get it done? Well, look no further, Hello Online is here to help! With our years of experience and expertise with responsive websites, we can bring the multitude of features it offers to you. All with efficiency and professionalism. Get in contact with us today at Hello Online, and invest in your future today!
For more information, you can check out our, why responsive sites are crucial to businesses post. To give you the best understanding of responsive sites and their businesses.
To pair with this, check out our why is user experience essential in modern web design post. As responsive sites and user experience work hand in hand with each other.