Why WordPress is the best CMS for SEO
WordPress makes up to 40% of all websites on the internet. That is a rather large percentage, right? If you are not using WordPress, you are probably curious as to why this is the case. SEO is what makes your site popular and will never fail to bring brand awareness, attention and in turn, profit. However, choosing a CMS for SEO has never been more difficult with the hundreds of various CMS’s on the market. But allow us to shed some light on this subject, the best CMS is WordPress, undoubtedly.
WordPress was originally a blogging platform, but over the years, it has become fully adaptable to various content types. Being extremely versatile allows its users to create fully functional sites of any category and type. Being an open-source software means it is completely free to use, free to redistribute and offers unlimited validity. Explore the plethora of features that WordPress offers, it can create any type of site that you envision and has the toolset to make it happen.
The benefits of using WordPress as your CMS
A vast majority of website traffic originates from users using search engines. The rankings on a search engines results page can bring thousands of users to a website daily. Website owners also compete with each other for traffic and are concerned with SEO (Search Engine Optimization). This plays a critical role in attracting new users to their sites. Search engines have a couple of predefined parameters which help them rank sites. And WordPress handles those parameters effectively. Furthermore, from the get-go, WordPress gives you a substantial advantage with SEO, even more so with on-page optimizations. It takes care of essential cornerstone elements of a website.
From the get-go, WordPress, gives you a substantial advantage with SEO, especially in regards to on-page optimizations. It takes care of many crucial cornerstone elements of a website, such as:
Content Creation Ease-Of-Access
Content has largely become the ideal solution to present your website to search engines for categorizing and listing when searched. WordPress was originally made as a blogging site, however, over time, this past has only made the platform more user-friendly for content creators. Now, you can add any form of content you wish, whether it is blogging, media, news or other various content types.
Precise HTML Markup
HTML markup helps search engines understand the websites layout and content formats easier. More so, some of the latest HTML5 WordPress themes make it even more compelling for users to want to use and makes it even easier for crawlers from search engines to categorise your content.
Images are important to your website to show your content to users and search engines. The build-in editor on WordPress allows you to add tags, descriptions and more with ease. This allows you to link pictures to other pages, sites to other sites, etc. This function is heavily relied on for E-Commerce stores as you can link specific pictures to product pages.
Permalinks are permanent links that link one page or website to another. These links are best used when they contain keywords related to your content. WordPress makes it easy to customise and change them to match your content for users and search engines to find.
Themes and plug-ins
WordPress is loaded with hundreds, even thousands, of pre-built themes that designers come up with, every passing day. The themes increase functionality and SEO through user-friendly desktop, smartphone and other device optimization. You can find themes for any type of content that you’d like to make, there is no limit to what you can make. The plethora of themes available is only one half of the limitless potential you can find within the customization tabs of WordPress. You will also find plugins.
Plugins are the optimal and fastest way to add additional functionality, accessibility and features to your WordPress site. These can add thousands of various changes and tweaks to your site, to get it to the place that you want it. No matter what your vision might be, a combination of themes and plugins is sure to turn your dreams into a reality. The plugins are regularly updated and always stay up to date with the latest security, for example. Installed a plugin you do not want anymore? Well, WordPress also offers the ability to uninstall plugins from your site.
The worst nightmare for any website owner is having their site attacked or hacked. This is the case for any CMS, but hackers can always find some sort of loophole to break your security. WordPress lowers this chance and with a WordPress host like Flywheel, this chance is even slimmer. Only install themes and plugins from places you trust to minimise this risk even further. Keeping WordPress updated to the latest version will allow this platform to update for various new security features that are imperative for smart website owners.
Every year, more and more users and using their smartphones to browse and look through websites. This furthers the need for you to optimize for mobile phones and all their variations. Luckily, WordPress offers many themes, functionality and plugins to help you get this under control. From design to image scaling, this platform can easily cater for mobiles. This is especially important when you know that search engines also rank based on the mobile experience for rankings.
WordPress is the best CMS for SEO
There are many more features that WordPress offers to its users to enhance their experience with SEO and website building in general. But listing all of these features would take a good while to read and to write. So in summary of this post, WordPress offers to utmost support, features and versatility to its users and can easily diminish any other CMS on the web. This platform can easily trump any other and offers too many features to list and name. The only way to waver through these waters is to take a plunge! Stick your foot in and watch yourself get reeled in by the amalgamation of optimization that is WordPress.
Now that we’ve clearly said, and you now know, that WordPress is the best CMS for WordPress, you may be inclined to making a site. Luckily for you, we have a dedicated blog post for starting up in WordPress. Be sure to check out our how to create a simple WordPress website. You will never regret using WordPress!
And after you have started up with WordPress, the next step is SEO, and to get started, check out our beginners guide to SEO post.
For further information for SEO, you can check out our 5 reasons to invest in SEO post.