In this guide, we will be explaining the importance of SEO for your website, and why, now, it is more important than ever. This guide is to show and explain to you why SEO is important during the pandemic?
The number of people who are using the internet has been continuously increasing over the past year. This is mainly derived from people working from home. As well as people using the internet for business and leisure whilst in lockdown. All while the access to outside is restricted. This can also be a proven reason to get started using SEO. And in this guide, we will explain why it is so important, even more so, now.
In one internet report, it is estimated that the increase of internet activity over the past year has grown by an astonishing 593%, from 2020-2021. The simple reason for this is COVID-19. Online consumers are using apps like Skype and Google Meet for online conferences and meetings. This is because they cannot go outside for this, they must rely on the internet to do this. As well as this, in lockdown, mostly all retail outlets are closed in person, so many customers are turning to the internet for their purchases. This explains why the internet rate has gone through the roof.
On the other hand, many industries are experiencing their search traffic fall flat, which is causing a huge dilemma for online businesses. But does this mean that SEO is no longer important for businesses? The answer to this is a huge, no. SEO is possibly more important, now, than it ever has been. This blog will be dedicated to showing how crucial SEO is to smaller businesses and why SEO is more important than ever.
How has COVID-19 impacted the traffic from search engines?
Taking into account that if more people are using the internet in general, then using SEO to make your website as good as it can be, is more critical than ever, right? Yes, this only makes sense, however, we need to understand, in detail, why. As stated above, internet activity across the boards have grown at unfathomable rates. But bear in mind, that not all of this activity is derived from search engines.
This can be from online gambling, watching videos on YouTube and the like, music streaming, video calls, social media, shopping and banking. For example, an online statistics service, Statista, ran a survey on why people use the internet.
- Email – 85%
- Search Engine activity – 70%
- Social Media – 63%
- The News – 61%
- Weather Information – 56%
- Online Banking – 54%
- Shopping Online – 47%
Keeping in mind, that these stats were recorded pre-pandemic. But they give us an insight into why people are using the internet, generally. Taking in the stats, keeping into account that this rate has doubled twice, or more, you can get an idea into the general uses of the internet during the pandemic. These are all reasons why SEO is important during the pandemic
Have you been experiencing a decline in web traffic to your site?
If your website is not classed as a non-essential company, without any eCommerce presence or opportunities, then you are likely to have felt a sudden decrease in traffic for organic results to your site. This means that depending on your industry, and business, you are either going to benefit or lose out during the lockdown.
If you are an essential business, SEO really is more important than ever to stand out amongst the competition. If you are a non-essential business, SEO is still something that you should be spending your time doing, essential or not. Even after lockdown, these results matter, for when the pandemic ends. When lockdown ends, will your website be ready for the traffic you are about to receive?
Why SEO is important during COVID-19?
Whilst there is a lot of misinformation out there regarding SEO in lockdown, there are facts that are true regarding this topic.
COVID-19 is a hot topic, but over time, this will die down
At this moment in time, everyone in some form or another, COVID-19 is affecting everyone in various ways. However, this will eventually return to normal, with vaccines rolling out every day, and the rates declining. Life will eventually return to normal. With lockdown ending, people will be once again searching for things relevant to their life. The searches that have been put on hold will eventually revert to normal, these searches include:
- 5-star hotels in Cornwall
- Great places to visit in the east midlands
- Finding a local restaurant near me
- Local barbers near me
- Places to hold a children’s birthday party
This list is endless, but the only thing that remains is that these searches will soon be relevant to peoples everyday-life, as life slowly reverts to normal. But if you have put your SEO efforts to the side, now is the ideal time to start thinking ahead and get back on track with it. Try to get your website to a place where when demand and searches start returning, you have already prepared for this eventuality, and will be ready for the demand to begin. Effort begets results.
SEO is not just about traffic, but high-quality traffic
The main, general purpose of any SEO work is not just to increase the number of visitors but also serves to increase the relevant potential customer traffic to your site.
For example, if your business sells ‘dog collars’ and if your website is only optimised for ‘pet accessories online’ but not for ‘buy dog collars online’ then you can attract many visitors that have no desire or will to buy from your website and store. Focus your SEO on your target market and specifics around your products, not just general terms.
Using effort and consistency can give your SEO gains a long term boost
SEO is all about making search engines trust and recognise your content. The only way to accomplish this is slowly and consistently. It is a common, and well-known fact, that SEO optimisation can take up to 4 months to get right. There are no shortcuts if you want to do it effectively. And there are even more benefits as to why SEO is important during the pandemic.
You may ask yourself, what is the link between SEO and COVID-19? The answer to this is time. If you have put SEO on hold over the past year, then you have missed out on many opportunities to help your site. Similar to a holiday, you must prepare for the date in advance, similar to the date when lockdown ends. Doing this will ensure you are ready when the time comes. SEO needs time and effort to prepare. You cannot expect that web searches will come when the demand picks up. SEO needs time and effort. However, making an effort today will enable you to still enjoy the bountiful fruits that search and demand have to offer. Preparing for when lockdown ends can only prove to benefit your business.
So, why SEO is important during the pandemic?
By now, you will more than likely understand why you need to focus on SEO, especially now. We will now list seven reasons why it is so important to small businesses, even during the lockdown.
- Your organic search position is frequently the main source of the traffic to your site.
- If you have done it correctly, SEO will bring brand awareness to your site.
- It can help you beat your website competition.
- This can help increase more targeted traffic, especially to your specific products.
- It is cost-effective to improve SEO, will free options available.
- It can offer long term gains, that you can always improve on.
- This can also help you reach out to newer customers for your brand.
These are just a few of the reasons why SEO is important during the pandemic.
SEO is important to any businesses, lockdown or not. However, it is especially important to websites that are non-essential for when the pandemic ends. Once again, however, it is not something that happens overnight. Even if you are closed at the moment, preparing for the end with SEO, can enable your business to bounce back with even greater returns!
At Hello Online, we can help your business prepare for the end of the lockdown. We offer our years of experience and expertise, to make your brand and business as great as they can be. We can bring you unfathomable attention and brand awareness with our expertise. Take a chance with us today and let your brand grow as big as it can. Check us out here – Hello Online. Thank you for reading our blog as to why SEO is important during the pandemic?
And then you can check out our who needs Search Engine Optimization post, for the most information on why you need this.
Check out our what is Search Engine Optimization and why do you need it post, for even more information as to why SEO is critical to businesses, even more so now.