Introduction to Search Engine Optimization
SEO stands for Search Engine Optimization and is used to increase both the quality and quantity of traffic to your website through free search engine results. This is known as an organic search. This is an unpaid way to provide exposure to your brand and website through search engine results.
SEO is knowing what people are searching for online and the answers they need. As well as the words they use to search, and the type of content they are looking for. Finding out these questions allow you to connect your brand to the people who are searching for something you offer. And in turn, you will be able to add the content you know that people are searching for, to your website. This is known as audience intent, and knowing what people are looking for and trying to find. Knowing this, you can make relevant content to link your brand to that search term. SEO means optimising your brand for a search engine to find and promote via relevant content.
How can SEO improve businesses?
What is the primary way that you search for something online? Search engines, right? Millions of websites are launched every day, but only a small percentage of these achieve their set goals of being found and bringing in traffic. If your site is not being found by users on the Search Engine Results Page (SERPs) then there is no way your targetted audience will find you, and your content.
Furthermore, over 75% of users of search engines will not scroll past the first page of the results page. This makes it even more viable to get your site onto there. If your website is not on the first page, to users, it simply does not exist. Over 93% of all online searches begin with a search engine. Which makes it even more important to have your website on that first page. The same study states that 70-80% of internet users ignore paid ads and focus on organic results. Another, further reason that your website must be on that first page of results. This is also why you need to focus on attracting organic traffic through SEO practices, for the most results. Don’t miss out on the plethora of advantages that SEO has to offer.
Each of these reasons are all-important imperatives for you to have SEO in your business. Using SEO effectively can bring better ranking in search engines will bring your brand awareness, visibility and traffic. With traffic, you can become much more popular and credible for potential leads and customers. There is no denying that the internet marketing platform is getting more competitive than ever before. This is why it is ideal for you to invest in SEO. As search engines are constantly updating their algorithms, your SEO strategy has to keep evolving to embrace these changes.
Who can benefit from SEO?
The simple answer to this is anyone. No matter your business or content, using SEO will bring viability, traffic and credibility. With these important website features, you can bring a plethora of reasons for you to use SEO for your business. Whether you are a smaller business or a larger corporation, if you are not using SEO, you are losing out on potential traffic, sales and brand awareness. These benefits are imperative for businesses to grow and flourish. Using SEO can bring you traffic and leads, and will help your brand get found by these targetted audiences. So, anyone can benefit from SEO and its features.
So, who needs SEO?
There is an extremely simple answer to this. Anyone with a website. SEO is the remedy to any site that is practically non-existent. You can bring traffic, potential sales and awareness to your brand, to resuscitate it from the slumber it was once in. So yes, anyone with a website can use SEO. And SEO can be used for any business and content types, including e-commerce, blogs and news articles. No matter your content, optimising for search engines will allow your content to be found by anyone, especially those who are looking for your content type. Furthermore, having an SEO agency optimise your site will further express these benefits for your business to absorb and adapt to. Hiring an SEO expert is a great step towards achieving your businesses goals as these experts have the resources and experience to promote your website, enter Hello Online.
At Hello Online
At Hello Online, we have the know-how and the knowledge to promote your brand to the best of our ability. We can induce sales, bring your brand awareness and eventually, profits, with SEO strategies. We will use our years of experience and expertise to make your brand as popular as it can be. You can rest assured that we will use all the correct SEO techniques to bring your brand the attention and traffic it deserves. Contact us today, for your future. Or use our Instant Quote feature to get instant prices for your business today!
To get started, check out our beginners guide to Search Engine Optimisation!
Check out our what is Search Engine Optimization and why do you need it post, for even more information as to why SEO is critical to businesses, even more so now.