What is SEO?
SEO stands for Search Engine Optimization and is used to increase both the quality and quantity of traffic to your website through free search engine results. This is known as an organic search. This is an unpaid way to provide exposure to your brand and website through search engine results.
SEO is knowing what people are searching for online and the answers they need. As well as the words they use to search, and the type of content they are looking for. Finding out these questions allow you to connect your brand to the people who are searching for something you offer. And in turn, you will be able to add the content you know that people are searching for, to your website. This is known as audience intent, and knowing what people are looking for and trying to find. Knowing this, you can make relevant content to link your brand to that search term. SEO means optimising your brand for a search engine to find and promote via relevant content.
How does it work?
To find out about your content, search engines send out a crawler to find out everything about your site. A crawler goes out and collects information about your site to add to their index. Being added to their index means your content is filtered through an algorithm that tries to match your content with a search query. For example, if I searched ‘dog collars’ online, my search engine will provide me with content matching my query. This means I will see content featured around ‘dog collars’. The page that appears after my search is known as SERP, the Search Engine Results page. All the content you see on the SERP is fed through the search engines algorithm. My results page for my ‘dog collar’ search has matched my query to suitable content about ‘dog collars’ as you can see below.
When searching for a query, the search engine will match the query with content that is in its index to the best it can. This means that the more SEO you do for your website and the more search queries you can answer, the higher you will appear on the SERP, the results page. This increases ROI, Return On Investment. This means you can get more traffic and sales to your site. This is further supported by the fact people are more willing to click on the first few results on the results page, rather than the second or third page. The higher you appear on the results page, the more money you will make.
Why do I need SEO?
Compared to paid advertising, SEO is free traffic. Which is derived from search engines that give your content and brand exposure. This is especially important as the majority of online traffic is driven by search engines and their results pages. However, using SEO you can promote a higher quality of traffic. For example, if you searched for ‘bananas’ and a computer store is shown, this is not the quality of traffic you want as the query does not match the content. And if the person searching for a ‘banana’ come across a computer store, chances are, they will not want to buy it, but rather their ‘banana’ they intended to buy. Getting the quality of traffic correct brings a larger quantity of traffic to your site. This is because you are only being exposed to people to are actually interested in a product you sell or content you have made.
Using SEO is free, and is much more viable than paid advertising. As we stated earlier, the majority of traffic to a website is from the results page. So having your content higher on the results page will further increase traffic. Not to mention, SEO is free and much more versatile, compared to paid advertisements. You can then use keywords, which are words or phrases that are related to a query, to optimise your content for the results page and to show up for the query being searched. This is possibly the greatest way to garner traffic to your website. By using SEO and keywords, and by finding out buyer intent, you can bring quality awareness to your brand.
How is SEO is used for your business?
SEO helps business owners create fast, user-friendly websites that are high ranking in search engines. This, in turn, helps bring in more targetted potential customers to your site, which steadily increases conversion rates. Not to mention, SEO also builds brand awareness as search users are more likely to go to a website on the first page of their search results. SEO can be utilised to beat the competition by building a strong web presence to gain new customers and attention. For example, with 2 businesses with the same content, the optimised website of the two will always attract more potential customers rather than stray website traffic.
If you are willing to spend a few hours of time, energy and resources. Then SEO is perfect for you and can be used to bring high quality targeted traffic to your site. Which then brings in more potential customers, meaning more potential sales and money for your business. Search engines and SEO are very powerful and can steadily improve all aspects of your business. Whether it is, brand awareness, customers or sales, SEO really does it all, all you have to do is trust in it.
Why come to us?
At Hello Online, we offer our expertise and experience in SEO for you to take advantage of. All to create the best website you can. We are experts in SEO optimization and are positive that the results speak for themselves. Having many years of experience allow us to customize our approach to using SEO for your website for a unique, tailored experience every time. Which will be perfect for your website. Building brand awareness and potential customers are what we strive to achieve for your website and business. Taking a chance with us is not a gamble, you are guaranteed results. And are sure that you will love everything we do for your business and brand.
Bypass your competition and soar to the top of search engines with our help. Become able to attract a newfound stream of potential customers and sales with the help of Hello Online. We are guaranteed to show results and progress throughout our project together and will boost your business like never before. Take a chance with us and book a project together today! For guaranteed results, believe in us, believe in Hello Online.
If you’ve reached the point where you want to start doing SEO for yourself, check out our Beginners guide to SEO post, for the most information available.