What is PPC?
PPC stands for Pay-Per-Click advertising and is an online advertising model. This model works by advertisers paying each time a user clicks on one of their online ads. There are many various types of PPC ads. The most common types of ad are paid search ads. These ads appear when people searching for things online using various search engines. This is especially so when they are performing commercial searches, which means they are looking for something to buy. Any search query, such as ‘Fathers day presents’ and ‘takeaways near me’ will trigger pay-per-click ads.
In PPC advertising, businesses running ads are only charged when a potential customer actually clicks on the ad.
Why does your business need PPC?
A recent report online found that 45% of small businesses are investing in pay-per-click advertising. Amongst small businesses with more than 50 employees, 74% are investing in PPC advertising. PPC is a cost-effective way to drive traffic to your website, regardless of your budget. Traffic to your website will bring more brand awareness, sales and in turn, profit. As the name may suggest, in PPC advertising, you only pay the publisher when your ad is clicked. The prices of ads are set by bidding, allowing you to be flexible with the amount you spend. PPC allows you to reach and engage with your target audience with ease.
PPC can easily beget new attention and brand awareness. New traffic brought by these advertisements can build credibility, reputation and more customers who want to buy what you are advertising. No matter the business you own, PPC can exponentially help with traffic and advertising to new audiences. Invest in your businesses future today with PPC advertising!
How does PPC work?
In order for ads to appear alongside the results of a search page, advertisers cannot simply pay more to ensure their position above competitors ads. Instead, ads are subject to what is known as the Ad Auction, an automated process by search engines that determine the relevance and validity of advertisements that appear on the search engine results page. By doing this, search engines can match the adverts to the search query. For example, if i searched ‘Dog Collars’ i will get adverts related to ‘Dog Collars’ and not something completely different.
This will bring a target audience of potential buyers, as they are searching for something related to your ad. Doing this will show your advert for a specific query, instead of something unrelated, that someone is unlikely to click on. Advertising on the results page for something related will increase the chances of a potential customer being interested in your ad and in turn, clicking on it.
At Hello Online
At Hello Online, we have many years of using and researching this advertising method and the know-how to do it well. We have the experience to bring your business the attention it deserves. Trust in us, and watch your business grow. We offer up our services, our skilled team, and our hard work in order to give you the best we can offer and provide. We offer great prices and knowledge, which is ideal for your business. This advertisement method is something that can also massively benefit any business, and we have the know-how on how to do it well. Trust in us, and contact us today!
In summary, PPC advertising is something that all businesses can benefit from. And can bring a huge stream of traffic to your website. More traffic equates to more sales, visits and reputation. Having trouble making your business grow? PPC is here for you. Guaranteed for results, both PPC and our services are ideal for all business to grow like never before!
If you have Pay-Per-Click and are unsure about if it is done correctly, check out our are you using Pay-Per-Click correctly post.
And for even more income boosting must-haves for your website, check out our best conversions for your website to increase conversions post.