What is Content Marketing?
Content marketing is something that is tailored and personalized towards your target audience in hopes they seek out your content. This can be done by creating a narrative or creating a story for your content. In doing so, your content will feel more authentic, personal and engaging for your audience. Content marketing is primarily inbound marketing and will be made in hopes for your audience to find you, rather than you to them.
This content marketing strategy is the process of planning, creating and distributing content tailored towards your audience. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. They pose a question or a need, and your content will fulfil this need for content or information. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — to, ultimately, drive profitable customer action.
Inbound vs Outbound Marketing
In this day and age, outbound marketing strategies are outdated and are not giving results as they did once before. These outbound strategies include pop-up ads, newspaper ads, tv ads and telemarketing ads. Whereas, content marketing will primarily be found in websites, blogs, search engine results pages and social media. Using inbound marketing will feel more personal and tailored towards your audience.
Following this, we will list some of the main features or strategies that each of these two content marketing strategies and their benefits and main content strategies.
- This content pulls readers in and will encourage or entice them into reading your content
- This content will solve your customers’ needs or wants, rather than pushing information onto them
- This strategy allows you to be interactive with your readers and create a more personalized experience for them.
- As your helpful content is consumed by your audience, your audience will become more loyal to your brand and will lead to more authentic sales.
- Outbound marketing will push messages and content onto anyone. Usually done via any means possible. This brings in less loyal customers, but still, a steady number of newfound traffic, which amounts to new sales.
- Written to sell products and is usually one-way communication. The marketing pushes the information and the customers consume this.
- Disrupts whatever content is being consumed at the time and will force the information onto them, no matter the content.
Summary of both content marketing strategies
Both content marketing strategies offer incoming traffic of customers either by enticing and incentivising them or luring them in with relevant content or social media. This can be done by ads or answering potential customers questions, in a relevant blog or post. These strategies are ideal for business and can increase sales, costs, build relationships with customers and offer prospects about your products or services.
An ideal scenario would be to have both of these in play, which would amount to an increase in traffic. However, inbound marketing is much more viable as it builds a repertoire with customers, which brings loyalty and more potential customers.
Why do you need content marketing for business?
Content marketing is the process of planning, creating, distributing and publishing content to reach your target audience. It can boost brand awareness, sales, reach, interactions and loyalty to your brand. These strategies can educate leads and potential customers about the products and services you offer. They can boost conversations between customers, which in turn familiarizes customers with your brand, further building loyalty.
Content marketing can also show your audience your products and services, which brings in loyalty and reputation amongst your community. Furthermore, with the audience and target customers brought in, your profits are sure to soar and bring in much more business.
Types of content marketing
Social Media Marketing
There are over 3.6 billion global social media users. So it’s easy to understand why so many businesses invest in social media marketing. There are a vast number of platforms, like Facebook and Instagram, to work with. And come with several ways in which you can create and share contact on each of them (Such as, photos, live videos, stories and more!)
Infographic Content Marketing
Infographics display content, information and data in an easy-to-read graphic format. With a mix of simple wording, clear statements and graphic format, infographics are an ideal way to express your content effectively. They are ideal in scenarios when you are explaining a complex topic in simplified terms for your audience to understand.
Blog Content Marketing
Blogs are a powerful type of inbound content and allow for lots of creativity in terms of their purpose and topic. With a blog, it is possible to promote internal and external content and articles. Using links, social share buttons and product information, you can easily promote various content types with ease.
Podcast Content Marketing
In the 2020 survey, it was found that 49% of 12-32-year-olds in the U.S had listened to a podcast within the last month. With an average of six hours a week, this information is critical to business marketing. For this reason, many business and media outlets have begun creating and sharing their own podcasts. This content type allows for creativity as it can be about any topic of choice. Additionally, you can easily determine other factors related to your podcast. Such as a cadence of episodes, who appears on the podcast, where you advertise and how long the episodes are.
Video Content Marketing
According to research, 69% of consumers say they prefer to learn about a brands product or service through video. Furthermore, video marketing can boost conversions, ROI and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages or on a co-marketers website.
Paid Ad Content Marketing
Paid ads can help you express your content to a broader audience and allows you to position yourself in all of the places you want to be seen. These ads are especially beneficial when paired with inbound marketing. These ads are situated anywhere you can share them, such as social media, landing pages, banner and sponsored content.
At Hello Online
At Hello Online, we will help get your business on the right tracks. We can help your business get the attention and traffic it deserves. We primarily use inbound marketing to bring traffic to your website. Our services can bring your business and brand newfound awareness, attention and in turn, sales and profit. Contact us today and we can arrange for our team to get you the business you deserve!
To summarize content marketing, this strategy is perfect for building relationships with more targeted customers. You can easily attract a large stream of customers who are more likely to buy your products or invest themselves in your content. We can advise and create many new opportunities for you and your business and are sure to attract new and loyal customers to your brand. These customers will support your brand and only spend money on your brand’s products, not competitors. This will increase revenue and will provide higher conversion rates. Take a chance with Content Marketing, it will never let you down.
The ideal partner to Content Marketing is User Experience, so best sure to check out our why is user experience essential in modern web design post!
And the next step is getting customers through the door. And for information on how to do this, check out our how to attract customers online post!