What is responsive web design?
Have you ever been to a website in which the text or images are cut in half? If so, chances are, the site you visited was not optimised for the device you was using. This is most commonly found in mobile phones. A large majority of websites do not optimise their desktop-centred sites for use on mobile phones. Having a responsive web design will bring in a plethora of benefits and can easily improve traffic with minimal effort.
This will result in websites losing potential traffic to their site. This ends up with them losing potential business and profits. However, websites that are optimised for various platforms will increase traffic and boost the overall user experience. Furthermore, having a responsive web design will help search engines rank your site for SEO, but we will get into that later.
The progressive shift from desktops to mobile internet use is rapidly increasing over time. With the newest phones around, non-responsive sites unoptimised for phones will also lose traffic and users. 63.4% of all internet browsing is now done with phones rather than desktop computers. These stats especially matter if your site is not optimised for other devices.
Responsive web design means that your website automatically adjusts itself to fit the dimensions and type of device someone is using to view your website. For example, below we will show our site in both desktop and mobile view.
This is our Hello Online website, on the left, you have the desktop view of the site. On the right, you will find the mobile view of the site, optimized.
As an example, below is a non-responsive site that is not optimised for mobile phones. On the left, you will find an example of the desktop view of this website, and on the right, the mobile view.
Hard to read right? Yes, it is near impossible for a mobile user to access this site and read all of the information available. This is the power of responsive web design. You would never want to click on and find yourself on the site below. But much rather the optimized site, Hello Online.
The one-size-fits-all approach to web design means that anyone not viewing your website on a desktop pc will find the entire site unintelligible. Pictures will be cut off, the text will be small and hard to read, the entire experience is something you would want to erase from your mind. In dire circumstances, there may only be a portion of the screen available to be seen by mobile users. Non-responsive sites will leave large swarms of potential customers leaving the site, without viewing, sharing or ordering from your site.
Website responsiveness also factors in the practical elements too. Using a mobile or tablet, you do not need a mouse to browse the website, you will only need to drag a single finger across the screen. So not only is the screen sizes different, but also how we operate the device also changes depending on the device. This furthers the need to have a responsive site, as all forms of accessibility to your site will be needed for the most traffic and profits to be found.
Why this matters
Not having a responsive site for all devices will cause your bounce-back rate to soar. Who in their right mind would stay on a site in which they cannot view the content? That’s right. No-one. This also heavily affects SEO on your website. Search engines, like Google, will not send users to a site with a high bounce back rate.
Why do search engines do this? The quick exit suggests to its algorithm that your website is an unhelpful match to what users are looking and also searching for. Your website then slips further down their rankings, meaning you lose both vital traffic and sales for your business. Before your site goes live, be sure to check it is optimized for all devices, to avoid any future issues.
It is also worth checking out the analytics of your website to check how users are finding and accessing your website. If the large majority of visitors are trying to access your website on a mobile, but your site is only desktop-optimised, this would explain the low conversion rate. Does this sound like something your site is suffering from? We may be able to help you out with that.
At Hello Online
At Hello Online, we are the remedy to any unresponsive website. We provide the cure to websites and can optimise your website for any device or platform. Our years of experience allow us to provide valuable insight, strategy and web design that is perfect for all sites to utilise. Having a responsive site is something that is necessary, in this day and age, in which, the majority of internet searching and sales are done via mobiles. And we can help you with that! Take a chance with us, and you will never regret your decision. The results speak for themselves.
In summary, having a responsive site is something that is necessary. Whether your site has a high bounce-back rate, or whether you are losing valuable potential customers. Optimising your site for all devices has a multitude of benefits that can enhance any site. SEO, traffic, CPC and more are all things that are affected by having a responsive site. This is something that you need to have in 2021, don’t let this ruin your chances of having a top-ranked website. Make your website responsive today!
To find out whether your website is as good as it can be, check out our how to tell if your website needs a re-design post!
For even more information on the benefits of a responsive web design, check out our 5 reasons to have a responsive web-design post!