What a good website should do
Having a good website is necessary for this day and age. However, if you are having trouble deciding if your site needs a redesign or not, this guide will explain how to tell if your website needs a redesign so you can decide yourself! With more and more people using online services rather than going into a store, having a well-designed site is extremely important. Your site should feel secure to customers and have all of the features that they want to see. There should be easy and straightforward navigation to your content. Having a good website will bring brand awareness as well as sales. No matter your content or shopping catalogue, having a good website will attract customers, brand attention and credibility. A combination of these three aspects will garner sales, customers and brand value.
At Hello Online, we have years of experience in web design and search engine optimization. We know all the signs of a website that needs re-designing and will list some of these signs for you. This guide will explain how to tell if your website needs a redesign or not.
How to tell if your website needs a redesign, the signs
Not mobile optimized
According to Google Engine Watch, 50% of smartphone users say they visit a store within a day of researching it, and 18% lead to sales. This is especially relevant if your store has a physical location that you want customers to visit and buy from. Furthermore, having a good, responsive site for mobiles will undoubtedly lead to more online sales for your business. A shocking 79% of smartphone users made a purchase online using their mobile device in the last 6 months, in 2021. Having a mobile-optimized site is also important as 40% of mobile users will go to a competitor after a bad mobile experience. Furthermore, an alarming 84% of mobile customers have experienced bad mobile transaction online. Optimizing your site for transactions and browsing will bring new awareness, attraction and sales from your site. This will not fail to bring your business the attention it deserves.
For more information regarding responsive sites, check out our why responsive websites are crucial to businesses post, for even more information on this topic.
Or you can check out our 5 reasons to have a responsive site post, to give you the best idea of the benefits it can offer.
Are you still using Adobe Flash on your website? You may be ruining your chance of having an online sale. Flash is not good for SEO, it loads extremely slowly, is not optimized for mobiles and may be impossible for you to update your site when you have Flash installed. Furthermore, by late 2020, it is no longer possible to run Flash in the new versions of most web browsers. The major browsing vendors, such as Google, Microsoft, Mozilla and Apple have all announced they will no longer support Flash Player as a plug-in after 2020. So, if you haven’t already, be sure to upgrade your plug-ins to HTML5, a much more efficient, mobile-friendly and optimized plug-in for your content. Flash will render your site un-useable and will only harm your customers’ experience and ruin your chance of a sale. Upgrade now!
Not using SEO
SEO stands for Search Engine Optimization and can be the greatest ally to any online store and site. Searching for a query will rank websites related to that content from the highest optimized to the least. Having your site appear on the first page of the results page will massively increase your chances of having traffic, and sales. A huge 75% of all users will not scroll past the first results page.
If your site is not on the first page, you will only cater for the 25% of users that go to the second page. More so, only a minuscule 0.78% of users will click on a website on a page that isn’t the first. Having your site appear after the first page will lose your potential business, customers and reputation. Optimizing your site for SEO will bring you unfathomable attention and sales, be sure to optimize for SEO today!
High bounce rates
Look through the analytics of your website to see how users navigate through your site. These results will show if you need to optimize the design of your website and where it is needed. Bounce rate is the measure of how many users leave your page they entered on. All without interacting with a single element on your page. This means a potential customer entered your site, did not like what they saw and left immediately, without a single click. In your website analytics, find your most visited web pages and look at the bounce rate for each page and the entire site.
A high bounce rate signifies that your page is not as interactive or interesting as it could be. A high rate page is a prime contender for an isolated redesign, a few tweaks might be all they need. But on the other hand, you may need a complete overhaul of the design of your website. Factors that may need changing include slow page load speed, bad or unclear content, poor web design as well as other various aspects. Check your analytics and isolate the pages that require attention.
The aesthetic of your website
The actual looks of your website are the first thing that a potential customer will see when entering your site. They will have to look at your design while they look for your content. First impressions are the most important aspect of entering a new site, your design should feel welcoming and professional with a colour scheme that correlates throughout your pages. Having an up-to-date and trendy website is sure to increase the traffic to your site. Updating your site every few years or so will bring in new attention and customers and is ideal to bring in business and sales.
High load time
A potential customer will not stay and wait for your site to load. Customers are busy individuals and value their time. This is why you must have a site that is loading-friendly. The ideal website loading time is 1-2 seconds, this time is sure to keep customers hooked for sales. Furthermore, a staggering 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay results in abandonment rates of up to 87%. This is why your site needs to be quick and responsive. Help your business grow and attract more customers with this easy tip to keep your customers invested in your content.
An astonishing 94% of customers say they want a website that is easy and quick to navigate. Allow potential customers the ability to easily access your various contents or products with either a single or double click. Making easily accessible content will result in more business, sales and attention. Furthermore, when Google ranks your website for SEO ranking, a well-designed site that is easily accessible will always rank higher than a site with difficult or complex navigation. Make your navigation simple and effective, bring in more business today!
Older websites have increased security risks due to them not being updated with the latest coding standards and security patches. You will need to keep up to date with SSL certificates and other online validation processes to ensure your customers that your website is safe for them to use. Having a not secure tag on your website is determinantal is your customers will have trouble spending money on your site as it will appear untrustworthy in their eyes. Having good security and ratings will bring in more business and will produce more sales per click on your site. Tighten your security and help your business boom!
All of these factors will hinder the growth of your website if not done correctly, but can also prove beneficial when done correctly. Take your time with your website, it is sure to bring brand awareness, attention and in turn, sales and profit. Having a website is extremely important in business in this age, so be sure to take care of it.
How to tell if your website needs a redesign, in summary
In summary, your website is something that can bring your brand, profit, awareness and also customers. Having an optimized site will only benefit your business and will never let you down. A steady stream of traffic to your site can easily turn your entire business around and increase your profits. Our guide is developed from our years of experience and skills, trust in our guide and watch your brand explode in popularity!
At Hello Online
At Hello Online, we have years of experience on our belt and know the signs of an un-optimized website and know the cure to any site, no matter the condition it is in. We offer our bespoke, professional and trustworthy service and can be the remedy to any business. Trust in us, and in turn, you will see your business grow like never before. We offer our services in SEO, web design and PPC. All of which are incredibly beneficial for your business and can easily bring you brand awareness, attention and business growth. Our services are trustworthy, fast and effective. Our team will customise your site to your preferences perfectly, all the while bringing the features and design into this day and age, with the latest trends and features. Trust in us today! Visit our site today Hello Online!