What is local PPC?
Local PPC involves targetting consumers based on a specific location, either through social media or through search engines. A staggering 85% of consumers use the internet in order to search for local businesses. Not making the most out of local PPC? You could be missing out on some quality customers to your website.
To conclude local PPC, this strategy is a paid advertising campaign that is designed to target an audience within a certain or select area. This strategy plays an important role when it comes to creating highly targeted, customized campaigns. By using these strategies in Google Ads, you can deliver your message to prospective customers based on their location.
How can this benefit your business?
The most prevalent reason to use local PPC is to target your key audience in a select radius or set location around your store or business. This can massively benefit local businesses, such as hairdressers and restaurants. This is due to them usually having a set radius around them that customers can visit them from. It is unusual for someone outside of this radius to visit a local store, as they can find one closer to home. By targeting your advertising to these close-by leads and customers, you are refining your online audience and spending your money effectively, as well as increasing your brand awareness in the local community.
Using local PPC will bring in a higher quality of customers, who are closer to your business. By being closer, these customers are much more willing to spend money at your business, rather than travelling elsewhere.
Take into account location-specific keywords or terms only locals know, this will let you adapt your ad copy to this. Using keywords known to locals will ensure trust, and make them more willing to spend money at your business. This will resonate with your audience and will grab their attention. If your ad effectively appeals to your users, it will look better in the eyes of google. It can improve the quality score of your ad since one of the factors that influence the score is the expected clickthrough rate. The higher your quality score, the lower your CPC. We will now list some tips and tricks for you to get your local PPC working as best as it can.
Tips for using local PPC correctly
Location extensions for your customers
Adding extensions to your local PPC ads are a great way to include information in your ad, for consumers to use and read through. Using these extensions will make your address and phone number of your business visible. This allows the ad to generate buttons with CTAs, such as a ‘phone now’ button on the ad. This uses your Google my Business account with Google Ads campaigns, so be sure to include all of your business information on there first.
Locations & language in a specific area
To attract the most customers in your area, be sure to be specific with the location targeting. This entails including the postcodes of where your regular customers reside. As well as a radius around the physical location of your business if you have one. Be sure to diligently check the effectiveness and tweak the targeting if necessary.
Using local language when working on your ad copy will entice customers to visit your store. If you are targeting difficult languages, be sure you accurately translate ad copy to the relevant language. Try to use local dialects and create ads that will resonate with your target audience.
Landing page engagement and optimization
Make sure you are directing customers to an optimized and engaging landing page. When creating local PPC campaigns, it is best that your landing pages include local information, awards, local images, maps and keywords optimized for their area. Ensure you offer the maximum engagement with your community, as this will bring the highest return on potential customers.
Using keywords effectively
It is crucial that you include keywords that reference the location of your business and targetted audience. Looking through your search query terms or google trends, and look for examples of keywords that are commonly occurring, such as location names, postcodes or addresses.
Using your SEO results
Tracking the success of your SEO results allows you to spot trends in your best performing keywords and target them in your local PPC campaigns. Look through your results to see a keyword that has a lot of traffic and visits. You can then incorporate this in your ad copy, and guarantee results.
At Hello Online
At Hello Online, we have many years of experience and are sure to help your business grow and flourish! We can use local PPC effectively and target all of the potential customers possible for your business to thrive! Get in contact with us today – here – and allow your business to receive the recognition it deserves and needs, to be as successful as it can be. Trust in us, and we will deliver.
In summary, using local PPC correctly can bring a wide variety of benefits, the most prevalent of which, is potential customers. Having location-specific PPC will cater towards a select, targeted amount of users in an area and will be customized and optimized for them. To get the most CPC from your PPC, you need to optimize your ad campaign as we have stated in this guide. Be sure to check out our website at Hello Online, for further tips and tricks! Using optimized local PPC will amount to your business flourishing and growing like never before!
For more information on PPC and how it can be used for businesses, check out our blog post on What is PPC and why do you need it? This guide is a perfect accompaniment to this guide and will give you all the information you would ever need for PPC.
To further increase income, as well as PPC, you can use various other means to increase conversion rates. One of which is affiliate marketing. Check out our what is affiliate marketing post to fully understand the benefits of using this.