What makes a good website?
A good website will have clear content and navigation and will be accessible from all devices and platforms. Visiting your site should be a pleasant and easy experience, without clutter. Your visitors should be able to find all of the content they are looking for with ease and without distress. Having well-maintained security is also a must for websites for your potential customers to feel safe to spend their money on your site, without having their data stolen. Having an optimised website for all devices is sure to bring in traffic and bring down that bounceback rate. Unsure about what you need for a website? This guide is here to help!
Have you ever been to a website in which the text or images are cut in half? If so, chances are, the site you visited was not optimised for the device you was using. This is most commonly found in mobile phones. A large majority of websites do not optimise their desktop-centred sites for use on mobile phones. Having a responsive web design will also bring in a plethora of benefits and can easily improve traffic with minimal effort.
This will also result in websites losing potential traffic to their site. This ends up with them losing potential business and profits. However, websites that are optimised for various platforms will increase traffic and boost the overall user experience. Furthermore, having a responsive web design will help search engines rank your site for SEO, but that’s something for another blog post.
Bespoke, professional design
When your audience visits your website, it gives them the first impression of your business. They will judge your business within seconds and decide if they want to digest your content or products. In these first few seconds, you will want to try and create a positive impact on your audience and convince them that your site is credible and trustworthy.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They will not find your website appealing and will also deter them from your site. You will miss out on leads because they will leave your page for competitors’.
Web design is important because it impacts how your audience first perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business. Or it can encourage them to leave your business in search of your competitors. A good web design helps you keep your leads on your page.
High quality optimised content
Having optimised content will encourage your website to be search engine optimised, and will bring in new traffic and attention to your business.
SEO helps business owners create fast, user-friendly websites that are high ranking in search engines. This, in turn, helps bring in more targeted potential customers to your site, which steadily increases conversion rates. Not to mention, SEO also builds brand awareness as search users are more likely to go to a website on the first page of their search results. SEO can be utilised to beat the competition by building a strong web presence to gain new customers and attention. For example, with 2 businesses with the same content, the optimised website of the two will always attract more potential customers rather than stray website traffic.
If you are willing to spend a few hours of time, energy, and resources. Then SEO is perfect for you and can be used to bring high quality targeted traffic to your site. Which then brings in more potential customers, meaning more potential sales and money for your business. Search engines and SEO are very powerful and can steadily improve all aspects of your business. Whether it is, brand awareness, customers or sales, SEO really does it all, all you have to is trust it.
Clear navigation and site map makes a good website
A sitemap that is constructed with clear goals could be the driving factor to a website’s success. Providing a vital link between your pages and a search engine. They also nurture user experience, which is vital to the websites conversion process. Sitemaps are not a novelty and have long since been part of best web design practices. However, even with the adoption of sitemaps by search engines, they have now become even more important and it’s even more vital to engineering them accurately.
Clear navigation should not be more than one or two clicks to reach the page you need. Potential leads will not hang around, clicking on every link or text box trying to find the content they are looking for. So, having clear navigation is also a key deciding factor as to whether your site will be good or not.
Security features are necessary for a good website
As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a nefarious hacker? We see data breaches and hacks in the news all the time. And you may think, why would someone come after my small business website? But hacks don’t discriminate. 43% of data breach hacks are done to small businesses. At terrifying thought, but keeping up to date with the latest security features will protect your business from anything of the sort. Keep your data protected today!
At Hello Online and in Summary
At Hello Online, we offer all of these services and more and can easily make your website as good as it can be. Our years of experience enable us to easily make changes and alter your website so it can achieve the most available for it. We can help increase traffic, sales and potential leads by using these 5 points, as well as our own inclusive knowledge on the subjects. Each of these points is necessary for a small business and can easily help your brand explode in popularity. Take a chance with us today!
And for more website ideas, check out our 10 web-design trends for your website in 2021 post!
And for more website functionality, check out our website landing page optimization tips and tricks for your website!