Last year, 2020, was something that no one would like to reminisce about. It was the year that the planet stood still. But going into 2021, we are starting to repair and are starting to develop new trends that we can use for websites. In this guide, we will list 10 of the most prevalent trends for websites so far, in 2021. We have taken this data from lead sites as well as our own personal experiences. These design trends are something that any site can use and utilise for traffic and user experience.
Design Trends 1 – Asymmetric Design
In 2021, we are all about breaking the mould and norms we have put ourselves in. On a website, we are all comfortable when seeing a grid in which we can easily distinguish content and information. Grids provide easy structure in all ranges of design, no matter the content. However, this is the year this norm is destroyed.
The favoured design of 2021 is Asymmetrical Design. This layout provides the ability for the creator to have more creative freedom with their design. Not following the general grid layout allows for designers to have more fun with their design and try things previously thought taboo. Finding the balance with this layout is still important, no part of your site should look or feel heavier than another. Using this different layout allows you to give users an experience they have not had before. This allows you to create a larger impact on users, being more memorable than competitors site, that conform to the norms of website design.
Design Trends 2 – Availability and Accessability
Previously, you would only need to optimise your site for desktops, as that was the primary web browsing tool. However, over the years and especially this year, mobile optimisation is more needed than ever. With each passing day, more and more users are using their mobiles to browse the web, check out sites and order products. This makes the need for optimisation much more prevalent than it once was. Take your time in testing your designs and have a few beta-testers to proof check the placement of buttons and content on mobile sites, for an even more personalized experience for your users.
As well as making sites accessible through smartphones, our generation has loading time needs and often close the site if it is not up to standard. If your site loads slowly, or if your videos buffer or animations are not smooth, this will create a negative experience and users will lose interest in your business. The experience for your users, especially in 2021, needs to be fast and fluent. More so, with no issues or problems that could become detrimental for your site.
Design Trends 3 – Micro Animation
Looking for something to set your website apart from competitors? Well, micro animation may be just the design advantage you are looking for. Simple and effective, micro animations bring your work to life and raise the standard of your website. All while, adding newfound layers of depth and absorption for your users to bask in. Having these minimal animations provide character and can show an action that is about to happen. This can be hovering over an icon or after pressing a button. Both of these simple animations can make your site memorable.
Using small elements like micro animations have already started to pick up before 2021, but now, we are seeing them explode in popularity. They are effective and will provide a more personalized experience for your users. However, you can still go overboard with these animations. Only use these animations on key parts of the sites, having too many will look cluttered and will take away from the uniqueness.
Design Trends 4 – Negative Colours
On the colour spectrum, there lies a colour trend of an entirely different nature. Pastel colours pale in comparison to the impression that negative colours can leave on your users. More and more web designers are being drawn to using very bold colours. This colour scheme uses an emphasis on the primary colours (Red, Blue and Yellow). This involves deeply contrasting primary colour combinations, akin to comic-like themes and 90’s-style motifs. These colour schemes are targeted towards younger audiences and offer an upbeat, exciting vibe for users to enjoy.
This colour scheme is often recognised in the 90’s generation, with loud colours and contrast. Older generations will also benefit from these colour combinations. Using familiar colours, the older generations will feel a sense of familiarity and nostalgia when looking at this colour scheme. And as we know, the more interest someone has in your website, the more memorable it will stay to them.
Design Trends 5 – Black Outlines
Black accents have always been used to distinguish different types of content. Or they are used as borders for your users to find content easier. But in 2021, black outlines are starting to pick up the pace and are quickly becoming a must-have for websites. These lines and borders can vary in thickness and can be used to wrap any type of content with ease, for distinguishability. Often used as page dividers or especially as grid boxes of numerous sizes, these accents can make your page more memorable and easier to read than competitors.
Illustrations with real photographed images can be made more unique and visible to customers using borders or outlines. These images tend to be an entire photograph of a cutout. Either way, these accents are the perfect partner for any design aspect and can easily conform to your design style. These accents have a powerful impact on users engagement, thanks to this captivating type of visual. Website visitors always notice the black border pictures first and will devote their full attention to the design aspects that the designer wanted to convey to their audience.
Design Trends 6 – 3D Product Visualization
Have you ever bought something online and it hasn’t turned out as expected? Because over 70% of online shoppers have had this experience and has left them disappointed. This is why in 2021, the trend of 3d visualization of products are rapidly picking up pace and becoming the norm for e-commerce stores. Using 3d simulations of products allows customers to see in real-time what they are buying, what it looks like, and the materials offered. Going further into 2021, expect this trend to pick up even more pace and become the baseline for e-commerce stores.
The biggest limitation of buying online is being unable to see an item of clothing that isn’t a single, still image. Using 3d models and visualization allows online shoppers to get a better understanding of the texture. As well as what it will look like from all angles. These are the details all online shoppers are looking for.
Design Trends 7 – Simple Shapes
The authentic design of the ’90s is steadily making a comeback in 2021, and you are losing out if you are not grasping this horse by the reins. Devised from simple shape motifs integrated throughout design schemes, these simple two-dimensional shapes boast one shade of colour and no depth or texture. These can add character and uniqueness to your site and captivate users into remembering your site. Having a memorable site will allow users to find your site once again to check out your content and products. This trend can match any colour scheme and content type and can easily become an authentic feature of your website.
These basic shapes may also have text embossed onto them, and are reminiscent of sticker designs from the 80s or 90s. These shapes can also be used as buttons, both static and animated. Or primarily as a sticker that informs us about a limited-time promotion or deal that is only available to users. No matter the look or feel of the sticker, these will draw the attention of visitors and become memorable.
Design Trends 8 – Colourful Minimalism
All websites try and draw your attention to their design features, in hopes to captivate you into trusting them. What’s better at doing this than with the use of colour and subtle design? Minimalism will always provide a luxury and authentic experience for users, but what will happen when the two combine? This is exactly what is starting to occur in 2021 and is steadily becoming a popular website design choice. These websites are clad in personality, character and are easily more memorable than standard sites. Elegant design and luxury experience are offered to all who visit these sites and can easily become your most powerful ally in web design.
By using vibrant and contrasting colours, you can give a powerful and unique first impression to visitors, which leaves an imprint in the user’s mind. Using bold colours in small, minor ways will have an impactful result is a combination that will be taken into late 2021, and we expect it to start gaining explosive traction and attention. This trend can offer designers the freedom to change their site however they feel, but also remain memorable and authentic.
Design Trends 9 – Scrolling Animations
When visitors scroll down a page, they are doing much more than simply navigating a page. They are interacting. The physical actions they perform in real life, using their finger to scroll down, will result in the page going down. Interaction is a form of participation, and when users are involved in things that are happening, they are more likely to be interested and engaged with what is happening. A trend that is starting to gain traction in 2021 is scrolling animations. These can offer a unique experience for users to enjoy. This can be with the design of the site changing as you scroll, or colours changing and warping. Either way, this can easily create a more memorable site for users to enjoy.
These simple animations can add an entirely new layer of depth and authenticity to your site. And as we know, the more unique a site is, the more impressionable it will be on users. These animations can offer the designer even more versatility in what they do and can offer results that can astonish users and make them invest in whatever content they are consuming.
Design Trends 10 – Three-Dimensional Colours
Colour schemes in web design have been trending towards gradients for a while. And the trend for 2021, so far, has been the next evolution of this. These colour transitions are becoming more lifelike than ever before. In this trend, we expect to see colours that are saturated and three-dimensional, almost like you could pluck it off the screen. These colour schemes are extremely impressionable for users and can offer a unique and authentic experience for visitors to consume.
This trend has not appeared out of the blue. Colour gradients and variations have been around for years, but these saturated, 3d colours are rapidly gaining traction and are becoming a unique design for designers to captivate the minds and draw the attention of potential leads. A powerful scheme will always bring results.
These trends we have listed are the biggest hits in 2021 and are perfect for designers to incorporate into their websites. They can offer unique experiences for users and will leave an impressionable experience on all visitors to their sites. Using this guide, you can make 2021 the year that your business soars into the sky, and will receive traffic previously thought unobtainable. Take a chance, and bask in the results.
At Hello Online, we offer our consulting and web design services to give you the best that we can offer. We take trends into account and can easily create something that can bring you attention and traffic, no matter your content. We use our years of expertise and experience to deliver the best website that we can offer. Take a chance with us today and check us out at Hello Online!
To add more functionality to your website, check out our why is user experience essential in web design post!
And be sure to check out our 5 must-haves for your website!