You probably know by now that having a website is non-negotiable for any business. The question is whether you’re using yours to optimally benefit your business. Websites are for much more than simply displaying your information when someone happens to land on one of your pages. The true motivation behind those pages should be to attract, impress and engage with your clients.
Your website should make YOUR brand the favourite of any visitor, so your pages can help you improve sales, customer engagement and industry influence. In a way, impressing visitors is similar to pursuing a love interest or finding favour at the start of a new relationship. Not sure how to woo your customers? Then keep reading, because we explain it all.
First Impressions Last—Revise Your Aesthetics Regularly
What people see plays a large role in the actions they take. For example, if someone thinks your website looks professional they’re bound to respect your brand a little more. This is why many expert website developers revise clients’ logos from time to time to prevent the brand from looking outdated. When your e-commerce store’s logo shows you’re moving with the times, you’re telling your consumers your product line does too.
You should also consider the colour scheme you pick. Different groups tend to react differently to colours. For example, teens and young adults may like black designs, kids respond well to a colourful layout and men will prefer blue to pink. Change your palette to suit your target audience’s tastes so they feel comfortable the moment they land on your page.
Meet Them Where they are—Be Mobile Responsive
Before you launch any page, test it to see if it’s responsive on all devices, including Smartphones and tablets. Responsiveness is essential for easy scrolling, viewing and interaction. This will make your pages more attractive to your audience than other sites where the layout doesn’t adjust to the screen size.
Often, people prefer browsing via mobile devices rather than using desktop computers. This makes mobile responsiveness a top priority. It also affects your SEO rating, so if you want to get noticed, get this right.
Don’t Waste Visitors’ Time—No Lag
Once someone does land on your page, you have to do everything in your power to keep them there. The time it takes for your pages to load will have a huge impact, because consumers quickly navigate elsewhere if they have to wait for content, images or videos to load. This could mean you lose out on sales or sharing information, simply because of load speed.
Rather show respect for your visitors’ time and help them find what they’re looking for, fast. Luckily there are many online tools to help you find out how fast your pages load and you can also remedy the loading speed problem with:
- Changing image sizes
- Implementing a cache
- Revising redirected pages
- Using an AMP (Accelerated Mobile Page)
Prove You’re the Best—The Value of Quality Content
When someone is looking through your information, will they be impressed? It’s important to consider each piece of content you add to your pages, because every word, image or video needs to showcase that you’re a leader in your industry.
Imagine someone viewing a badly written blog entry with many grammar mistakes or product pages with pixelated images. Visitors will associate lower quality with your brand and they may not trust your products or service delivery. Hiring quality copywriters, taking professional product images and producing exceptional footage will be an investment in your next marketing campaign, resulting in higher sales figures.
The quality of your content also relates to how relevant it is to your target audience. You need to share information that customers will find entertaining, interesting and valuable, but always applicable to their reason for visiting your website. If you share information about another industry, visitors may question whether you’re really a market leader in your niche. Another challenge is that it will be difficult to find the information they want between all the clutters, so rather stay on topic.
Never Try TOO Hard—Avoid Being Salesy
Whether you create content yourself or hire someone to do it on your behalf, always be careful about the tone of your content. You can’t seem too desperate to impress, because visitors may think you’ll say anything just to make a sale. The wise way to go about it is:
- Share both positives and negatives about products for a realistic representation
- Don’t simply proclaim products and services as the best on the market. Rather mention facts that will show them how a product or service is relevant to their lives.
- Avoid simply saying you’re ‘the best’. It’s more effective to showcase your USP and why you’re different from your competitor
Make a Connection—Add CTAs
You don’t want someone to leave your pages without taking action, right? This is where CTAs (Calls to Action) play a valuable role. Make it easy for visitors to ask questions, initiate a sale or find out more about your brand by incorporating CTA buttons on all pages.
An ordinary website is a tool you mention as an afterthought if someone asks about your business. A dynamic site becomes the hub that drives your sales and engagement with your audience. Which type of website will you have from now on?
Use our comments section below if you want to know more or have suggestions.
Meet Dan Jenkins, a freelance blogger with a penchant for video streaming and all things electronics. He likes to dig deep into topics he writes about whether it is graphic design or gadget reviews. He likes collecting CDs and music records.