digital marketing checklist

How to compete in the digital marketing game

This is your Digital Marketing GAME CHANGER

Here are some of the best strategies and start up ideas from Hello Online

Using digital media to strengthen your brand is the best marketing strategy for any business in 2019. Present your outlook for your business to an audience with a similar stance and perspective will allow you to communicate and sell effectively.

Use SEO (search engine optimisation) so you are easily discovered when searched on top search engines. Consult with a professional SEO specialist who will analyse your online visibility.

Make life easier for your clients by keeping your website up to date, and simple to navigate around. Create multiple channels for communication so both you and your clients can be flexible when connecting and conveying ideas.

Your website will be the first impression you give your customer, so it is worth investing in something that looks and feels professional, because clients WILL judge a book by its cover!

Consider which services you are going to offer and how you can make them different to have the edge over your competitors. Also think about your online reputation and how you can get your work ethic across to others. Use customer reviews and portfolios of completed work to visibly show success you have already achieved.

It is your responsibility to keep yourself acquainted with the fast-paced changes that come with a digital marketing career. One of the biggest challenges is the variation of information and how quickly it can evolve. A frequent marketing checklist will give you the advantage over your competitors.

Key elements of that checklist should include:

  • Data Analysis
  • SEO and SEM Skills
  • Email Marketing Skills
  • CRM Skills
  • Social Media Content
  • Advertising and Promotions

Digital Marketing is a result driven industry and you do not need a college degree! All you need is an idea, a product or service, and the confidence to believe in it and sell it. There are certain personality traits that would assist your success in a marketing career:

Be passionate but patient with the process, remember everyone had to start somewhere.

Be goal orientated, set yourself goals, both short term and long term.

Have a social personality, you are more likely to excel in this career if you are outgoing when interacting with clients.

Think you are ready to take on the competition?

Before you start! Remember there is some prep work to do:

  • Take an e-course online in Digital Marketing Training or working under the supervision of another person who has shown a successful digital marketing experience. There are many web seminars and courses available online.
  • Follow a number of established digital marketing sites on different social media platforms. Pay particular attention to their advertising platforms and which one generates the most visible traffic.
  • Build a network of experienced marketing experts. Take the time to develop partnerships with these people for the purpose of learning how to improve existing skills and acquire new ones.
  • Create and promote your brand and use your digital marketing ability to impress prospective employers. You can get your name out there before you have finessed your list of services.
  • Becoming certified by taking a popular digital marketing course, which are available online. As digital marketing recruiters are becoming more selective of potential candidates, something as simple as being a certified specialist can lead over another candidate.

Get your website started today with Hello Online!

For further information on anything discussed, or if you have made any decisions about how Hello Online could help develop for your business, please see below for the ways you can get in contact with a personal agent at Hello Online:

Hello Online
Trent Business Centre
Thoroton Road
Nottingham
NG2 5FT

Call us: 0115 882 6282
Email us: info@helloonline.co.uk

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